When it came to pitching to investors, SwabBot's original deck confused investors.

It dove straight into technical details without even explaining what swabbing is. Investors unfamiliar with the industry were left lost before they even got to the solution.

I restructured their deck into a compelling, story-driven narrative that framed the problem first, making the urgency and scale of the issue crystal clear. By the time we introduced SwabBot, investors were already nodding along, fully understanding why this solution mattered.

The final deck didn’t just present the technology, it positioned SwabBot as the future of contamination testing.