Founders get so in love with their tech that they forget to translate it. The result is their website looks like a NASA whitepaper instead of something that makes investors whip out their checkbooks.

If you're a founder trying to grow your business, your brand messaging should be your anchor to keep you from drifting into confusion.

One of my first clients dropped $6K on a beautiful website redesign right before I met him. Great design, perfect functionality, but he was upset.

If you have multiple offers, finding a focus could get more people through the door.

A clear message wins. A cluttered one kills sales.

Most businesses focus on the two percent who are ready to buy. But what about the other ninety-eight percent?

The “who” is tricky because it’s easy to get distracted by this marketing fad...