Use StoryBrand to Identify Your Ideal Client

When it comes to your business, knowing your "what" (the tactics you’re using) and your "why" (your motivation and big goals) is vital. 

But there’s a third piece that often trips people up: your “who.”

The “who” is tricky because it’s easy to get distracted by this marketing fad...

If you’ve ever Googled how to define your ideal client, you’ve probably found advice about creating elaborate demographic and psychographic profiles. 

When I was in school, they taught me to obsess over statistics: age ranges, income brackets, education levels, hobbies, and even what kind of car they drive.

And while that data can be helpful, I’ve learned something crucial over the years. Those stats are just numbers unless you go deeper.

What truly matters is understanding what your ideal client desperately wants, what’s keeping them up at night, and what gets them excited to get out of bed in the morning.

And, most importantly, how you can fit into their journey… not the other way around.

The truth is, your clients aren’t looking to be part of your story. They’re already the main character in their own.

Your job is to position yourself as the guide, the one who helps them solve their problem, reach their goal, or become the hero they want to be.

So, how do you figure this out? Here’s a quick exercise to get started:

1. List One Thing Your Ideal Client Desperately Wants. This want should be directly related to the products or services you offer.

2. Write Down the Problem That’s Getting in Their Way. What’s bothering them, getting on their nerves, or slowing them down from reaching their want?

3. Ask Yourself: What Role Can I Play in Their Story? How can your product or service make their life better, easier, or more fulfilling?

When you start thinking this way, the clarity you’ll gain will transform your marketing. You’ll stop guessing and start connecting.

So, who’s your who?

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